Datamonitor -The Industry Analysis Experts are pleased to be able to bring
you this limited time FREE offer, giving you the chance to download the report
"Natural Beauty Revolution".
Although it is not a new phenomenon, recent years have seen an explosion in the number of
new products launched with a "natural" positioning. The trend is driven by a
wide range of factors ranging from a growing consumer interest in organic food and
increasing stress in lives. As consumer concern over what is in products they use rise, so
does the search for simpler beauty solutions more natural way to achieve beauty and total
well-being.
However, controversy surrounds the natural beauty market debate. Definitions of
“natural” differ from those with reduced levels of artificial ingredients to
those based predominately on pure natural ingredients and essential oils. This has led to
a fragmentation within the natural beauty market and the emergence of different 'natural'
positioning strategies ranging from Aveda's result-orientated, 'lifestyle' position to
Lush's fun-focused, 'deli-style', shopping experience position.
The Natural Beauty Revolution report defines, segments and quantifies the natural beauty
opportunity as well as identifying the best practices for exploiting this highly dynamic
new segment in the personal care market.
In order to download this FREE Report simply complete the following form. Your download
will then be automated. As an added bonus you will also be subscribed to the free Personal
Care newsletter.
