Following the proposed merger of Pfizer and Pharmacia in July 2002,
Datamonitor’s Technology practice area has analyzed the IT and business dynamics of
the pharmaceutical sector. Interviews were conducted with senior level managers within Big
Pharma’s major players in order to understand the complexities of their market
proposition from both technology and business strategy perspectives. This enabled a rich
dialog with some of the vertical’s key decision makers, plus provided an insight into
the current purchasing decisions and obstacles impacting the available opportunities for
IT vendors focused on this market.
This white paper is the product of such research.
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